Hatch exists to shape future human experiences through excellent design.
We collaborate with forward-thinking companies to launch bold new product categories through thoughtful, high-impact design and engineering.
Our Vision
At Hatch, we believe the future is not something to predict. It is something we design.
Our work blends human insight with AI-enhanced precision to bring bold ideas to life.We do not just design for the present. We craft for what is next.
Our Approach
It takes two. Great products hatch when two forces meet: your insight and our execution.
Big ideas don’t hatch alone. The best products come from real partnerships between your vision and our design leadership. That’s the Duo.
At Hatch, design leads. We believe every product should start with a clear point of view, centered around the user experience and brand. Design and brand set the tone. Engineering, AI, and manufacturing follow that lead to bring the product to life.
We move fast. We don’t believe in long research cycles or bloated decks. We combine your domain expertise with our product instincts, test early, and learn through execution.
Whether we’re helping you define the problem or supporting you through production, everything we do is built to help you reach product-market fit — faster and smarter.
Our Values
People First. We build for people. That means clients, users, and our own team. Relationships matter more than process.
Collaborate Deeply. We believe the best ideas come from working together. We bring our clients into the process as real partners.
Integrity Always. We do what we say. We communicate clearly, own our outcomes, and lead with honesty.
Think Bold, Build Real. We push creative boundaries, but always stay grounded in what’s meaningful, manufacturable, and user-centered.
Technology as a Tool. We use AI and emerging tech to enhance human creativity. Tools support our vision. They never replace it.
Efficiency with Intention. We value time. We streamline our process to move quickly, make smart decisions, and focus on what matters.
Deliver Real Results. Design should create change. Every product we build is made to improve lives, deliver value, and move the market forward.
Our Services and Capabilities
How We Work: We’re a remote hybrid design team. We have always been hybrid virtual design team, since our inception in 2018(pre-COVID). While we have an on-site studio office for rapid prototyping and collaboration, we believe that a remote/hybrid model gives our clients exponential value by giving them access to global design talent, saving them time and money on travel and transitive overhead fee markup, and allowing Hatch Duo to recruit the best designers who prefer to spend time designing, rather than being stuck in traffic.
At Hatch Duo, we believe that the future of industrial design lies in the seamless integration of human creativity and AI-powered optimization. Our vision is to create a world where designers can focus on what they do best – ideation, iteration, and innovation – while AI takes care of the repetitive, time-consuming tasks that can slow down the design process. To achieve this vision, we are constantly exploring new technologies and techniques that can help us stay ahead of the curve. From advanced machine learning algorithms to cutting-edge 3D printing capabilities, we are always looking for ways to push the boundaries of what's possible in industrial design. And with our team of talented designers and engineers, we're confident that we can continue to lead the way in this exciting field.
Industrial Design
Our brand-centric, strategic industrial design process drives innovation, business success, and quality human experiences, all while integrating a keen sense of aesthetics with technological expertise. We can take your napkin sketch idea or your breadboarded prototype to bring it into commercialized form.
Our design process has proven to create beautiful innovative products that elicit emotion and influence the human experience, whether you need concepts or end to end design, we can help you.
Engineering/Prototype
Need an MVP or a proof of concept? We can help you. Defining the product through iterative testing, setting up the conceptual architecture that will guide implementation to get the product
into the hands of users to scale the product experience ecosystem.
Our engineers are specialized to work with industrial designers in order to seamlessly integrate feasibility, usability, and aesthetics. As you refine the end-to-end user journey and head to manufacturing, know that your products are designed to function beautifully and skillfully.
Branding
We blend design expertise and market insights to produce strong soulful identities and systems that transpires and metamorphosizes culture around the world. We guide companies to align on vital brand elements, expressing the fundamental purpose, values and meaning of brands.
Strategy
Working closely with founders and teams with various industries and startup stages, we collaborate to bring lasting value to companies to accelerate and help achieve critical business
milestones and bring vision to fruition by integrating our design strategy, technology and implementation expertise.
Packaging
Our team helps communicate a strong brand identity through innovative and beautiful packaging design to deliver a memorable out of box/bag experience. Our experience in branding ensures that your product emphasizes your brand throughout the customer journey.
UX / UI
Leading new brands, digital intelligence, technologies and interactions to life through focused design that bridges physical and digital experiences. We help you define and optimize digital
interactions for on product, mobile, and desktop interfaces, all while being on brand with stunning aesthetics.
Are You a Start-up?
In addition to our traditional fee-for-services model, we also invest directly in the form of capital or services for qualified startups. We pride ourselves on being a startup for startups and understand the certain limitations that come with building a brand from the ground up. For years, we’ve owned an E-commerce business, and have firsthand experience building/scaling a company from the ground up.
Whether your goal is to establish your brand, ship your first product, or raise a seed round, we are ready and willing to wear many hats as your longtime partners. We frequently evaluate partnership opportunities, and will occasionally invest design as capital directly into your company. If this is something you are interested in, please reach out to us.
Our Team
Hatch is led by founder Jonathan Thai, and an experienced team of designers and engineers. Every project pairs client insight with our craft. The core team is a mix of award-winning industrial designers and product design engineers, with a shortlist of specialists that can be assembled on a project need basis. Beyond front end development, we have manufacturing partners that will help you with mass production.
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Jonathan Thai is the Founder and CEO of Hatch Duo, an award-winning Silicon Valley industrial design and engineering consultancy. A Bay Area native with a background in studio art, Jon brings a fluid, instinctive approach to design — one that bridges artistic expression and technical rigor. Over more than a decade, his work for startups and Fortune 500s has contributed to IPOs, acquisitions, and over $50M in client venture funding. Before founding Hatch Duo, Jon designed for Sonos, Activision, SOL Republic, and Ubiquiti Networks through leading Bay Area consultancies. Today, he leads the firm's strategy and client relationships while actively developing AI-native tools that are redefining how Hatch Duo — and the broader design industry — works. A recognized voice in the field, Jon has lectured at Wharton, Pratt, Academy of Art, and IDSA, and has been featured on CBS's California by Design and in Innovation Magazine. He is an IDSA member, IDEA Award juror, and BFA graduate of Academy of Art University. Outside the studio, Jon is a Bay Area native through and through — a Warriors fan, a dedicated father, and someone who still believes the best ideas start with a sketch.
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April is a central figure at Hatch Duo, where she serves as Associate Partner and Director of Creative Partnerships. Originally making a bold move from Kansas to Los Angeles to pursue a new direction, she successfully pivoted from a medical background into the design and tech world. Over her seven-year journey with the studio, April has become the primary bridge between the team and its partners, focusing on sales growth and building strategic relationships that allow Hatch Duo's innovations to flourish. Her efforts have driven consistent year-over-year revenue growth, securing and scaling some of the studio's largest accounts. As the studio's leading voice in business development, April brings the same discipline and care she honed as a nurse assistant to every partnership she builds — connecting brands with Hatch Duo's expertise in taking innovative product ideas from concept to manufacturing.
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Blake Johnson is Studio Director and Partner at Hatch Duo, known for leading complex product development programs with a rare combination of client-facing clarity, strong project management, and deep technical understanding. With 16 years of experience across multiple design disciplines, he guides products from early concept through implementation, ensuring that ambitious ideas are translated into practical, manufacturable solutions. Blake plays a central role in aligning stakeholders and leading cross-functional teams, bringing structure and momentum to fast-moving development efforts. His work consistently balances creative ambition with real-world constraints, enabling teams to move efficiently from concept to reality. Earlier in his career, he taught industrial design and worked across marketing and graphic design for print and web, experiences that continue to shape his holistic approach to product development and communication.
