Planet Goody
Palm Brush
How often do you think to yourself, I'm excited to brush my hair? A routine task that some may dread due to tangled hair, time, and brush quality, brushing your hair can be an uncomfortable experience. How do you make a hairbrush relatable? A tool so simple that almost everyone (with hair) has at least one in their home, on-the-go bag, car, or even in the drawer of their desk at work. Usually a tool you get for the function rather than the the visual appeal, Hatch Duo designed the Palm Brush to work great with different hair types/ textures AND make brushing hair an exciting, personal interaction.
As an Allure 2022 Best of Beauty award winner and one of the highest grossing brushes on the market, the Planet Goody Palm Brush provides an inclusive, expressive, and fun experience to an otherwise routine task. Hatch Duo sought out to make a customizable, high-quality palm sized brush that's made with sustainable materials. While a brush seems like a simple product to design, there were a lot of factors we had to consider throughout our process. Elements like the ergonomics of the form, bristle pattern, and CMF all contribute to the visual appeal and ouch-less functionality of the Palm Brush.
.png)
Palm Brush
How often do you think to yourself, I'm excited to brush my hair? A routine task that some may dread due to tangled hair, time, and brush quality, brushing your hair can be an uncomfortable experience. How do you make a hairbrush relatable? A tool so simple that almost everyone (with hair) has at least one in their home, on-the-go bag, car, or even in the drawer of their desk at work. Usually a tool you get for the function rather than the the visual appeal, Hatch Duo designed the Palm Brush to work great with different hair types/ textures AND make brushing hair an exciting, personal interaction.
As an Allure 2022 Best of Beauty award winner and one of the highest grossing brushes on the market, the Planet Goody Palm Brush provides an inclusive, expressive, and fun experience to an otherwise routine task. Hatch Duo sought out to make a customizable, high-quality palm sized brush that's made with sustainable materials. While a brush seems like a simple product to design, there were a lot of factors we had to consider throughout our process. Elements like the ergonomics of the form, bristle pattern, and CMF all contribute to the visual appeal and ouch-less functionality of the Palm Brush.
.jpg)
Crafted with the environment’s well-being in mind, the Goody Palm brush was made to last. By implementing the use of sustainable materials like ocean-bound recycled plastics and plant-based renewable materials, like bamboo fibers for the rope, we were able to make a brush that not only works for you, but the planet as well.
Hatch Duo wanted to create a product that wouldn’t get lost in a bathroom drawer. The playful CMF options that the Palm Brush comes in allows for an element of customization. Through this, the user is able to participate in the design process to cultivate a combination that fits them best. By giving the option to customize the Palm Brush, the user is able to create a more intimate relationship with their tool and make a personal connection that will last years.
A hand brush not only needs to fit comfortably in a hand, but in many different hand and arm positions as you’re brushing your hair. Hatch Duo had to consider many factors while designing the Palm Brush such as hand size, arm length, arm reach, hair length and type, and so on. Through extensive form testing we were able to find a universal form that fit comfortably in a variety of hand sizes and could tackle the trickiest of tangles without putting much strain on the user.
Not only did we consider the experience of the greater form while designing the Palm Brush, but also the bristle materials, size and pattern. Using adistinctive pattern, the flexible, nylon brisles are able to tackle tangled hair, wet or dry, with ouchless ease.
Receive design news and updates.
510 Lawrence Expy, Suite 217
Sunnyvale, CA 94085
P: (408) 461-8486
E: info@hatchduo.com
