Ape juice is a result of what happens when an NFT giant and delicious cold pressed juice company joins forces. Hatch Duo was approached by Bored Ape Yacht Club to design a label for their collaboration with Vita Juice. This bottle label had to feel just as unique as each NFT Bored Ape Yacht Club has put out - one of a kind and non repeatable. Synonymously the label had to represent the clean and fresh ingredients Vita Juice uses in their quality, nutritious drinks. Through our many iterations and explorations of marrying the two brands together we came to a harmonious blend of the two where both Vita Juice and Bored Ape Yacht Club could shine, a seamless blend of clean and bold.

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